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Our Brand Manifesto

Congrats, you’re having a baby!

Sure, you’ll need a car seat and a crib, but you’ll also need a supportive squad committed to cheering you on for the parenting long haul, and we’d be tickled pink (or blue) to join your crew.

When you’re prepping your nursery, powering through those first few weeks, and experiencing the thrill of your baby’s first steps, we’ll be ready to help with friendly advice and the products you need at great prices. Whether we’re talking stroller smarts, style inspiration or registry tips, we always strive to simplify things and give you the honest low-down, so you can embrace parenting confidently and shop worry-free.

And while we take our commitment to you and your family seriously, we promise to always keep it fun. Once you’ve got the products, solutions and the support you need, you’ve pretty much got this! (And we’ve got you.)