Zenoff Products came to be in an unusual way – in 1994 a California-based bachelor came up with an idea to make it easier for new moms to breastfeed their babies. Even though he’d not actually held a baby, he watched friends who were new mothers struggling with this very issue and saw an opportunity; after much research and development he created the My Brest Friend®, a nursing pillow that helps mothers hold and support their babies while they breastfeed. Today married and the father of two, he and his wife used the product to nurse and feed their own babies. Known for providing high quality, useful breastfeeding support products for moms and babies globally, the business seeks to help babies get the optimum health and love from their mothers with products that facilitate healthy bonding for mom and baby. The pre and post-pregnancy aids include natural nipple cream, nursing pillows, nursing stools, supportive body pillows, nursing covers and related nursing aids.