It was 2005 when three Texas-based entrepreneurial moms noticed and personally experienced many unmet new baby and parenting needs; they joined forces to launch a business to create first-of-their-kind products for today’s modern families and UpSwing® was born. The brand began with two items: the Milkscreen® home alcohol detection kit for breast milk and Walking Wings®, a device designed for babies learning to take their first steps. The product line has expanded to encompass more personal, mom-specific products such as after C-section recovery and slimming underwear. The trio, known as the mothers of invention, work with product development teams, experts and innovators to bring new parents things that will change their lives; notable items include the Shrinkx® belly band designed to offer postpartum support to help reduce the size of your belly; C-section recovery panties; Wellbaby™ vitamin D supplements and Milkflow fenugreek blessed thistle to promote healthy breastmilk supply.