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Launched in 1999, California-based Tuffo develops non-technical outdoor and recreation products designed to help families play and explore. Geared for families on the go, the business wants you to have fun out there! The founder grew up in Cape Town, South Africa and was used to an active and physical outdoor lifestyle which he continued after moving to the United States; his appreciation of nature and the outdoors led to the creation of a product line geared toward outdoor enthusiasts who seek good quality at a reasonable price. Products include innovative water resistant PVC and phthalate free outdoor blankets in compact carry bags; the unique Muddy Buddy rain suit and durable nylon portable family car organizers. The clever machine washable rain suits offer full body protection from the rain and elements and may also be worn indoors for messy craft projects; they include a waterproof travel bag.