Launched in America over 50 years ago, the tommee tippee® brand was then introduced to the UK in 1965 where it became the brand leader in baby accessories in the British market. The company name originated from a product, a baby cup with a rounded, weighted base that made it impossible to tip over. Best known for its award-winning line of Closer to Nature® newborn feeding equipment, the business seeks to make everyday life easier for families everywhere by offering innovative products that promote progressive development of children. The innovative, intuitive baby products address infant feeding, infant soothing and toddler feeding. Notable selections include Closer to Nature® travel bottles and food warmers, newborn baby bottles and starter sets, electric bottle and food warmers, electric steam sterilizers, baby wipes, trainer cups, microwave steam sterilizers, baby bottles, silicone nipples, and more.