Based on the belief that people and nature deserve respect, Tom's of Maine® was founded in 1970; it is the brand name and manufacturer of natural-ingredients-only personal care products. The products are made without ingredients that are chemically derived, have a negative environmental impact or have been tested on animals. Started with a $5,000 loan from a friend at a time when the notion of natural products seemed crazy, today the company is a partially-owned subsidiary of Colgate-Palmolive. The personal care product line includes children's anti-cavity toothpaste, made of natural ingredients with fluoride and without saccharin, artificial sweeteners, preservatives, colors, or flavors or animal ingredients; it is the only natural alternative toothpaste to earn the American Dental Association's Seal of Acceptance. The company also offers children's anti-cavity mouthwash and other natural products.