Known as the "best kept secret in children's accessories", the New York-based Toby™ brand was established in 1997 and quickly became an industry favorite. The product line is geared for children from newborn to pre-teen; the look is synonymous with fashion, quality, and a clean, sophisticated aesthetic. Key categories include cold weather accessories, hair accessories, plush accessories, fashion hats and handbags, holiday dressing from head-to-toe, special occasion, gifts and novelty. Notable items include newborn hat and mitten sets, infant mittens, mitten clips, girl's hat and mitten sets, infant hat and mitten sets, toddler gripper gloves, boy's knit gloves, toddler gloves, girl's knit gloves, pom pom hats, cable knit hats, toddler hat and mitten gift sets and more. There really is a Toby - she is the founder and president and leads the company with design direction and boundless energy.