Launched in 2012, California-based The Honest Company is a leading lifestyle brand committed to creating products that are effective, safe, delightful, accessible and responsible. California native, actress and mom Jessica Alba joined forces with author and concerned dad Christopher Gavigan to found the business which offers safe, non-toxic, stylish and effective baby and home products. The innovative and extensive product line encompasses the categories of baby, personal care, home care, vitamins & supplements, and gear. Notable items include organic premium infant formula, dish towels, baby DHA drops, swaddling blankets, new baby home arrival gift sets, bath time gift sets, disposable diapers, diaper cream, travel wipes, healing balm, laundry detergent, dryer cloths, dish soap, bottom wash, multi-surface cleaner, bubble bath, diaper totes, diaper caddies and diaper bags, swim diapers, housewarming gift sets and more.