After working in a treatment facility for kids who experienced trauma, one California-based dad realized that bath time might be easier if kids could take their favorite stuffed animal into the tub with them. He used this method at work and, after two years of development, in 2013 launched a product line of adorable plush friends that kids could take from play time to bath time. After an appearance on Shark Tank the product took off; created by dads, approved by moms and loved by kids, SoapSox® is the next generation of washcloths. The character-based bath scrubs are a fun alternative to washcloths – each animal has a soft terry exterior and a porous, antimicrobial-treated sponge interior. Store liquid or bar soap inside the critter and generate suds to gently scrub your little one clean, making bath time a fun activity kids look forward to. The colorful and fun scrubs are machine washable and dryer safe.