Based in Ireland, BMR (Bio Medical Research) Limited develops, manufactures and markets medical and consumer products; established over 50 years ago, Slendertone® is part of the BMR family of brands. It is the world's leading electrical muscle stimulation business and a leader in providing products that improve muscle tone. Having produced and sold over 6.1 million toning belts (the first toning belt to be cleared for sale by the US Food and Drug Administration), the company brings an unmatched expertise to the category. The abdominal toning products are designed to ensure that all muscles in the targeted region are exercised properly by stimulating specific, relevant nerve-clusters; used by doctors, physiotherapists and athletes, the safe, gentle therapy is designed for home use. Products include abdominal muscle toners, arm, tummy and bottom lifts along with replacement gel pads and accessories.