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Based in Canada and founded in 2007, the Shrunks thinks kids are cool and stands for making bedtime fun and safe as well as to helping kids to gain confidence; the business began when a father of three who had a lot of experience with monsters in the closet and under the bed realized there had to be better ways to get kids to look forward to bedtime. The company motto says it all: Smile. It's bedtime™. Creating cool stuff that makes bed time fun and safe is what the business is all about and the product line reflects this passion. Products include inflatable toddler travel beds; an innovative inflatable bed rail perfect for sleepovers, hotels, camping and travel; child-friendly mini travel luggage designed to make it easy for your child to carry their belongings and inflatable toddler bed accessories such as special fitted sheets and blankets and a wheeled travel bag designed to hold one or two toddler or twin travel beds.