Premiering in 1969, the long-running American children’s television series Sesame Street® is rich with educational content which has been viewed by the most all American pre-schoolers. The popular brand and characters have spawned an extensive array of content and ancillary products. Launched with the goal of helping to prepare young children for school, over time the mission evolved to focus on using the educational power of media to help all children reach their highest potential. The business develops and markets a diverse line of children’s products and educational toys featuring the much-loved characters depicted on the show. Products include interactive Play-a-Sound books, flash cards, book and plush toy gift sets, board books, Elmo bubble bath, fizzy tub water coloring tablets, book sets, toddler clothing, toddler briefs, bootie slippers, pacifier holders, toddler bedding, travel potty seats, bath tub bumpers, children’s step stools and more.