Founded in Florida in 1982, Sassy® began with the purchase of the Sassy Seat Company; the buyer had a manufacturing facility in Michigan and in time the corporate headquarters relocated there as well. Over the subsequent decades the business has grown to become a meaningful force in the juvenile products industry, offering infant bouncer seats, feeding and nursery items. The company partnered with developmental experts and in 1996 launched a line of toys focused on stimulating four specific developmental areas during baby’s first year of life – innovative designs, bright colors and superior quality helped the toys become favorites with parents and babies. Today the BPA and phthalate-free products address feeding, bath time, play time, gear and more. Products include doorway jumpers, exploration stations, play gyms, feeding sets, sippy cups, teethers, bath toys, toddler spoons, diaper pins, rattles, soft cover books, bowl sets, musical toys and more.