Florida-based RaZbaby® came to be when two sisters were sharing ideas over lunch about how to soothe a son’s teething discomfort. There were plenty of teethers on the market but they were too large for a newborn plus none were hands free; as dessert was served the bumpy texture of the raspberry fruit appealed to both as a teething solution and in 1999 a brand was born. The business began with the first hands-free raspberry shaped teether designed to sooth the sensitive gums of newborns and infants. Over time the product line expanded to include additional innovative parenting solutions; products include the Vapor-RaZ clip and pacifier holder with menthol/eucalyptus and lavender pads that act as a vaporizer on the go; the RaZ-Fresa strawberry shaped teether that gently massages your baby’s gums and the Keep-it-Kleen collection of pacifiers that automatically close when dropped so the nipple stays clean.