Established in Australia in 1997, OiOi® is a revolutionary baby bag brand launched by a handbag designer during her first pregnancy. Simply everyone told her she had to have a baby bag (which we Americans refer to as a diaper bag) yet she hadnt a clue as to what a baby bag actually was. She tried using a little black handbag but soon found it inadequate and after a prolonged search she ended up creating her own notion of what a baby bag should be a classic messenger bag perfect for a career woman and okay for dad to carry too. Today the brand is known for stylish, chic and utterly practical diaper bags that are the darling of celebrities, working moms and women of discriminating taste everywhere. Selections include diaper totes, carryall diaper bags, hobo diaper bags, satchel diaper bags, quilted diaper bags, patent diaper bags, luxurious leather diaper satchels, messenger bags, diaper bags for men and more.