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California-based Neutrogena® is an American skin care, hair care and cosmetics brand that was launched in 1930; the brand became known for marketing its patented mild, clear soap to dermatologists and luxury hotels. Today the #1 Dermatologist recommended skincare brand, the soap not only clears the skin without drying it out, it has evolved into a brand that encompasses children's skincare, anti-aging and acne products; the company was acquired by Johnson & Johnson in 1994. Products span multiple categories including sun protection, cleansers, body and bath, moisturizers and cosmetics. Notable items include the Pure & Free® line of broad spectrum baby sunscreen lotion and sunblock; Healthy Skin Boosters facial cleansers and daily scrubs; hydrating skin gel with hyaluronic acid; makeup remover towelettes; wet skin kid's broad spectrum sunscreen; ultra gentle sunscreen; hydrating eye gel and mild skincare products.