Two Rhode Island-based moms with eight kids between them are the “mompreneurs” behind NüRoo®; launched in 2012, the brand is committed to designing great products that foster the bond between mom and baby. Inspired by their own children, the duo learned the scientifically backed benefits of skin-to-skin contact; they believe that closest to mom is best for baby and thus created products designed to help busy moms spend as much time as possible with their little ones. The company was acquired by Brownmed™, a manufacturer of quality innovative orthopedic products, in 2014; Brownmed™ products have a solid medical foundation and all new product design starts with patient comfort in mind, so the moms knew their “baby” was in good hands. The smart, innovative solutions designed to keep mother and baby together include the skin-to-skin maternity or postpartum shirt which may also be worn as a nursing top or carrier; breastfeeding cover-up scarves, nursing scarves and more.