It took a bachelor to come up with a way to make it easier for new moms to breastfeed their babies. Even though Californian Andrew Zenoff had never held a baby before, he observed friends who were new mothers struggling with lower back pain, poor latch-on and babies rolling inward or away due to the design of existing U-shaped nursing pillows. Sensing an opportunity, he conducted extensive research to develop the My Brest Friend® nursing pillow to helps mothers hold and support their babies while they breastfeed. Today the inventor is a proud father and CEO of a company dedicated to providing high quality and highly useful breastfeeding support products for moms and babies worldwide; the business is focused on helping babies receive the optimum health and love from their mothers with products that facilitate healthy bonding for mother and child. Products include the original nursing support pillow, deluxe nursing support pillows and related nursing aids.