Founded in 1967 as Ritvik Toys, Inc., the Canadian children’s toy company changed its name to MEGA Bloks, Inc. in 2002 and MEGA Brands, Inc. in 2006; it was acquired by Mattel in 2014. A trusted leading global brand in construction toys, games and puzzles, arts and crafts and stationery, the company offers toys known for innovation, educational value and endless possibilities for immersive play and entertainment. A timeless toy for girls and boys, the construction set toys are sold under the MEGA Bloks® brand; the highly detailed, easy to handle construction blocks help your little one to build a world as big as their imagination. The First Builders™ line of classic blocks is designed for children’s little hands and fingers; products include classic building block sets, girl’s building block sets, Build ‘n Learn 123 numbered building block sets;, dump trucks; kid’s toys; educational toys and more.