Established in 1939 as a publisher of comic books and related media, Marvel Entertainment is today a part of the Walt Disney Company ; acquired in 2009, it is one of the world's most prominent character-based entertainment companies, utilizing its character franchises in entertainment, licensing and publishing. Many of the modern Marvel® superhero characters we know and love today first appeared in the 1960s during the heyday of artists such as Stan Lee, Jack Kirby and Steve Ditko. Notable Marvel® characters include Spider-man, Iron Man, Captain America and X-Men. The characters appear across a wide range of children's products including kid's clothing such as shortalls, bodysuits and tees; home décor items such as peel & stick wall decals, wall murals and banks; throws; activity and play mats; time teacher wristwatches; dinnerware sets and feeding aids; pop-up tents; children's toothbrushes and more.