After struggling to put a bib on her little nephew and watching him cry as the hook and loop closure caught and ripped out his fine baby hair, one clever aunt thought there had to be a better way. She envisioned a gentle solution an easy to fasten magnet that would leave babys skin and hair intact; with that simple idea, a line of bibs and baby clothes was born. Founded in 2007, New York-based, privately held Magnificent Baby® makes life easier with SmartClose® magnetic fasteners so you can spend more quality time with your baby. Dress your little one in seconds with no snaps, buttons or hook and loop hassles. The infants clothing and accessories line includes bodysuit and pants sets, long sleeve footies, footless coveralls, Smart Close raincoats and more; the magnetic fasteners allow for quick and easy clothing changes and can help grandparents with limited dexterity have the opportunity to bond with baby at changing time.