Founded in 2008, California-based LulyBoo® came about because one concerned and somewhat guilty mom kept trying to come up with a safe, convenient and comfortable way for her little ones to sleep while at home or on the go. While her tiny daughter always slept best nestled in a stroller, her second born son’s sleep was constantly interrupted when he often napped in the car seat, on a blanket or on the floor. Seeking a portable, safe, familiar and cozy space for her babies to play and sleep, she created the whimsical and fun LulyBoo® Baby Lounge, a must for today’s active families. The signature baby products offer parents the ease of portability and versatile function without sacrificing baby’s comfort or safety. The product line consists of the original portable baby lounge and travel bed that folds into a lightweight backpack; the premium baby lounge and travel bed; the comfy ride set and an easy roll-up blanket.