It was 2008 when an Australian mom gave birth to a beautiful baby boy; she learned how to swaddle her little boy with the help of a nurse but still he fussed and she found swaddling a struggle. Many sleepless nights later, after hours of experimentation and sampling every swaddle available, she felt there had to be a better way; a former fashion designer, she drew upon a mother's intuition coupled with her background in garment design to craft her version of the perfect arms upswaddle. She launched the product in October 2009 in Australia and within two weeks the collection sold out. Today Love To Dream™ is dedicated to fostering a genuine sleep revolution for babies, toddlers and parents by creating innovative sleep solutions that provide a more peaceful night's sleep to babies and their parents. Products include the original Love to Swaddle UP™ arms up swaddle in multiple cozy fabrics along with innovative soother blankets and coordinating cotton beanies.