Privately-held, North Carolina-based SimplyLily came about when a breastfeeding mom created a unique, reusable skin-like silicone nursing pad because she was tired of wearing and constantly changing messy, wet nursing pads. She launched an alternative to the messy, bulky and expensive disposable nursing pads in 2003 and has now sold over 1 million pairs worldwide. The patented, American-made, LilyPadz® are designed to prevent leakage and made from medical-grade silicone. By using the natural silicone nursing pads, nursing moms can enjoy the rewarding experience of breastfeeding with discretion, confidence and style. Products include silicone nursing pad starter kits; the original flexible, breathable silicone nursing pads that provide a thin, skin-like barrier to prevent breast milk leakage and LilyWash®, a specially formulated cleanser designed to prolong the life of your latex-free natural silicone nursing pads.