Privately-held LEGO® was founded in 1932 in Denmark; the world's largest toy manufacturer, the name is based on the Danish words "leg godt"which means "play well". The business began the manufacture of its iconic plastic building bricks in 1949 and remains intent on inspiring and developing the builders of tomorrow. Products include toys, experiences and teaching materials for children of all ages along with character-based torches, headlamps, nightlights, watches and clocks designed to make learning how to tell time and keeping time fun. The analog wristwatches and character-driven flashlights and nightlights feature favorites such as Batman®, Superman® and Star Wars™ characters along with proprietary characters; additional items include decorative pillows and more. Dedicated to creating high quality and creative play experiences, the company facilitates imagination, fun, learning and caring.