Founded in 1960, Lamaze® International is dedicated to promoting a natural, healthy and safe approach to pregnancy, childbirth and early parenting. The brand is best known for the popular birthing technique but over time has expanded to become a resource for information about what to expect and what choices are available to parents in many aspects of parenting. The Lamaze Infant Development System is a line of toys designed based on a three-step model of infant development consisting of the stages "awakening the senses", "exploring and experimenting" and "moving and doing". The thoughtfully designed collection of infant toys and books include bright colors and high contrast wrist rattles and foot finders to help develop fine and gross motor skills; squeaky toys; teething toys and teethers; soft books and colorful plush toys; many of the educational toys and books feature the signature Lamaze hook for on-the-go play.