California-based MGA Entertainment, established in 1979, is a privately-held manufacturer of children’s toys and entertainment products; the company markets products under multiple brand franchises. Introduced in 2010, Lalaloopsy™ are rag dolls that magically came to life when their very last stitch was sewn. Sew magical and sew cute, the dolls are designed to recognize diversity and teach kids that everybody is unique in their own special way while also encouraging imagination and creativity. Promoting the idea that old things can become new again, the brand reinforces the message that everything deserves a second life. Products include the whimsical Lalaloopsy Littles™ dolls who are accompanied by their personal pets; other products include colorful coordinating “One of a Kind” toddler bedding and fleece blankets. Pretend play and creative play help to encourage your child’s personality to blossom.