Founded in 1909, L’Oreal is the world’s largest cosmetics company; headquartered in France, the cosmetics and beauty company dedicates its energy and competency to the beauty business, enabling individuals to express their personality, gain self confidence and open up to others. Inspired by diversity, the company believes there is no one single model for beauty, thus they are inspired to innovate and create products adapted to the vast diversity in the world. The company offers a dermatologist tested paraben free hair and body products line for kids marketed with the slogan “Because we’re worth it too”. L’Oreal Kids® helps to get children off to a great start – the kid’s hair care products are formulated to be gentle and tear-free with fun scents little ones love. Products include extra gentle 2-in-1 shampoo, swim and sport shampoo, tangler tamer conditioning formula and conditioner with detangler.