Kids Preferred

Founded in 1983, New Jersey-based Kids Preferred™ is one of the largest plush toy manufacturers in the world; the company is known for superior quality and unique designs which are marketed under both proprietary and licensed brand names. The range of distinctive soft and plush toys and gifts appeal to children of all ages and feature unique, playful designs that help the young minds of tomorrow learn through imaginative play. Products include officially licensed Disney® soft toys with bells that jingle along with Disney® plush toys and Disney Princess® rattles, teethers and soft toys; Goodnight Moon items including a Starry Night Projector Bunny, blanket buddy and developmental bunny toys; The World of Eric Carle caterpillar activity toys; sensory soft books, ride-on toys, bean bag toys, blanket buddies, all-in-one backpack and play space tray kits, plush dolls, infant toys, baby toys and more.