Founded in 2004, New York-based Kid O believes that playing is learning and children have the most fun when they are discovering and learning new things; the company manufactures and distributes quality toys that promote creativity and discovery. The company first distributed the Bilibo, an award-winning indoor/outdoor toy that is everything from a rocking chair to a spinning top, a cradle or a tunnel. The product line continued to expand with the introduction of the Magnatab line educational toys designed to teach toddlers how to write upper and lower case letters and to learn the fundamentals of number writing. The thoughtfully designed product line also includes rattles, nesting and stacking toys, sorting toys, pull toys and more. Each toy offers possibilities for open-ended, creative play and is designed to engage and stimulate your child time and again with a rich variety of shapes, colors and sizes.