Some brands are truly iconic and when thinking of freedom, adventure and capability, there is only one brand: Jeep®. Recognized the world over, the brand emerged in 1941; in the heat of battle, the Willys MB Jeeps were the undisputed leaders in 4x4 technology, becoming a hero to soldiers and civilians alike. Soon the concept of a Go Anywhere, Do Anything® way of life evolved, and along with it, an array of products designed to help facilitate an adventurous lifestyle. Today the brand encompasses multiple product categories, and because parenting is an adventure, Jeep® is ready with the equipment you need. Products include functional and durable juvenile gear and goods such as including backpack diaper bags, head and neck support pillows, stroller caddy trays, stroller netting and more. More than a diaper bag, the back pack diaper bag is a complete diapering system with utility and design you can count on.