One of the world's fastest growing baby products companies, Kids II® has been inventing and reinventing baby toys and gear since 1969; the company markets goods under multiple popular brands including Bright Starts®. Georgia-based Ingenuity™ by Bright Starts® focuses on taking smart ideas and using innovative technologies to create products that make life easier for parents and caregivers; each product offers thoughtful features that won't slow down your busy lifestyle and clean, simple styles that fit your home. Designed with parents in mind, products include convertible swing seats, baby bouncers, high chairs, rocking sleepers, convertible playards, booster seats and more. The ConvertMe Swing-2-Seat™ demonstrates the ingenuity typical of the brand - the versatile product allows you to convert it from a swing to a soothing seat with vibrations. Inspired design, safety and functionality are hallmarks of Ingenuity™.