Ferrari Founded by Enzo Ferrari in 1929, Ferrari began by sponsoring drivers and manufacturing race cars before moving into production of street legal vehicles in 1947; the name is synonymous with automotive excellence, representing speed, luxury and wealth. Expert in all things fast and fabulous, the company also offers technologically advanced Ferrari baby gear including car seats, booster seats and walkers, all designed to rigorous automotive specifications. The red and black Ferrari baby gear bears the signature Ferrari prancing black horse logo and features premium materials designed to last; live the dream with Ferrari baby gear. Your little one will travel in style and safety in a Ferrari limited edition booster seat with plush seat and armrests, a cup holder and enhanced side impact belt positioning. Kids love the innovative Ferrari FI baby walker with a stylized car activity tray with steering wheel, fun sounds, light-up buttons and more.