Known as America's favorite heritage baby brand, North Carolina-based Elegant Baby® was founded in 1967 and today operates under the stewardship of the founder's son who joined the business in 2002. Over time the company's focus has evolved to incorporate timeless elegance and classic style along with fresh, color-coordinated, on trend luxurious new baby gifts that make a lasting impression. Elegant Baby offers the best in design, quality, craftsmanship and tradition at affordable price points. Products include stylish and chic baby blankets, adorable blankie buddies, sterling silver keepsake baby jewelry, 14K gold baby earrings, classic cable knit baby blankets, plush toys, hooded towels and bath wraps, bath toys, giftable baby sock sets, cable knit sweater gift sets, hoodies, baby hat and blanket gift sets, newborn take me home baby clothes gift sets, dress and legging sets, layette, hooded towel and washcloth sets, new baby gifts and more.