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The cable television channel Discovery Communications launched Discovery Kids in 1996 with the goal of airing quality programming designed specifically for young children; the programming focused on real-world adventures, nature, science and wildlife. Today the trusted Discovery Kids brand encompasses a diverse range of educational toys and juvenile products designed with the goal of stimulating curiosity along with an interest in science and a delight in all things squishy, yucky, noisy and fun. Being smart is cool; promote an interest in science and discovery with challenging interactive games and toys that will educate and engage your child. Products include interactive devices such as USD compatible digital cameras and exploration laptops; activity kits such as pottery wheels and magnet tiles; functional room décor including bed canopies and more. Smart fun begins with Discovery Kids.