Founded in 1999, privately-held, Washington-based Diono is focused on enhancing lives with safe, stylish and sensible products designed for use at home or on the go. The business started with a family discussion about a documentary on the safety implications of improperly secured car seats in crashes; this led to the creation of the Mighty-Tite seat-belt tightener and by 2012 the company made its fourth appearance on the Inc. Magazines 500 Fastest Growing Private Companies list. Known for safety in style, the product line includes convertible and booster car seats, back seat mirrors, soft seat belt wraps, car seat protectors, automotive sun shades, stroller carry straps and clips, baby organizers, car storage organizers, stroller nets, infant head supports and seat belt pillows, stroller storage solutions, stroller hooks, pop-up toy and trash bins, cup holders and other automotive accessories and stroller safety gear.