What happens when a California guy with a sense of style becomes a dad and realizes he’s faced with the prospect of carrying a girly diaper bag or having to carry his baby stuff around in a gym bag or backpack? Calling himself the Diaper Dude®, in 2008 he set out to create a manly diaper bag that rocked; now the father of three, he went on to build a lifestyle brand based on the idea that fatherhood need not be complicated or totally uncool. Today the baby gear product line includes classic messenger bag-style diaper bags in hip colors and finishes; sports-theme and team logo diaper bags; convertible messenger backpacks re-designed as diaper bags; messenger diaper bags; camo print diaper bags; diaper backpacks; guy’s diaper bags and more. The men’s diaper bags are a baby registry favorite. Stylish hipsters carry the retro pinstripe original diaper bag while sports fans applaud the MLB™ diaper bags.