The year was 1806 when William Colgate opened a soap, starch and candle factory in New York City; by 1896 the company developed and sold the first toothpaste in a tube and by 1908 had initiated the mass sale of toothpaste in tubes. Today, publically traded Colgate–Palmolive Company is a consumer products company focused on the production and distribution of household, health care and personal products; the Colgate oral hygiene brand encompasses toothbrushes, toothpaste and mouthwash. It is the #1 toothpaste recommended most by dentists and hygienists and a favorite of parents and small children. Known for making the products that make you smile, selections include child–friendly toothpastes; my first toothbrush and toothpaste combo kits; anticavity fluoride toothpaste; kids 2–in–1 toothpaste and mouthwash; extra soft toothbrushes; battery operated power toothbrushes; fluoride–free toothpaste and more.