California Baby Founded in 1995, California Baby® is the brainchild of a Southern California native; while pregnant with her first child, she transformed her world by trying to purify all aspects of her life including her body, her home and her way of life. This meant reading lots of labels, which led to the realization that the baby shampoo she thought was safe and gentle actually consisted of harsh chemicals. Thus her quest to create a gentle, safe baby wash began, resulting in a calming shampoo and body wash that was a hit with concerned parents and caregivers. The company challenges the status quo, even buying their own organic growing fields to ensure quality ingredients. The pediatrician and dermatologist recommended products span hair care, diaper care, bathing and wellness; products include moisturizing sunscreen, everyday lotion, bubble bath, eczema cream, hair conditioner, bug repellant spray, diaper area wash, diaper rash cream, moisturizing sunscreen, aromatherapy bubble bath and more.