New Jersey-based buybuy BABY began in 1996 as a privately held retailer of infant and toddler merchandise; located in the mid-Atlantic region, the business had grown to 8 stores when it was acquired in 2007 by Bed Bath & Beyond. Today the company operates 90 stores across the United States, marketing both brand name and proprietary baby goods. Known for variety, quality and value, the buybuyBABY brand encompasses a range of value-added baby care essentials manufactured to the strictest specifications. The infant and baby products line includes baby skincare aids such as eczema moisturizing cream and fragrance-free daily moisturizing lotion; ultra absorbent and comfortable disposable diapers in a range of sizes designed to fit newborn infants and small children; fragrance free baby wipes with natural aloe and vitamin E; sensitive wipes with soothing chamomile; lightly scented wipes; sensitive wipes, stuffy nose wipes and more.