Established in 1966, Brita is a family-owned business best known for inventing a water filter jug for domestic use. The German company began when one man set out to fulfill his vision of optimizing normal tap water; the company he named after his daughter is today considered a world market leader in home water filtration products. The goal then and now was to transform ordinary tap water into healthier, great-tasting water. Instead of buying bottled water you can enjoy healthier water, reduce plastic waste and save money when you filter water at home. Products include a range of water pitchers and carafes which feature a water filtration insert designed to remove 99% of the lead that may be in water while also reducing mercury, copper and benzene; additional items include replacement filters and tap and faucet filters so you can enjoy better-tasting water directly from your tap. Use filtered water for cooking, plants, kids and pets or simply to quench your thirst.