Bright Starts

The year was 1969 when an enterprising grandmother came up with a great idea to stop kids from slipping in the bathtub and Kids II was born. The company has grown to include a family of brands focused on making babyhood more fun for everyone; part of the Kids II family, Bright Starts focuses on delighting babies and engaging toddlers with products that are fun, fresh and playful while providing exceptional value for parents. The collection includes colorful, clever and engaging baby toys such as rattles, walkers, bouncers, mirrors, baby carrier toy bars, teethers, portable swings, ride–on toys, play mats, stroller toys, door jumpers, balls and ball games, stacking blocks, interactive toys, developmental toys, age–appropriate toys and more. The infant and baby activity toys feature captivating characters and are loaded with multi–sensory features designed to engage and delight your child.