Founded in 1972 and formerly known as the Blue Ridge International Products Company, North Carolina–based BRICA has been keeping kids safe and comfortable in the car for decades. In 2011 the company was renamed BRICA and today it is a leading creator and marketer of baby products, providing parents smart solutions to make everyday parenting easier – at home, in the car, the park or on the go. The products are designed to work well, look good and be easy to use. Selections include travel aids such as seat guards, auto window shades, stroller organizers, kick mats, minder mirrors, car seat transporters, travel bassinets, seatbelt adjusters, baby car mirrors, car seat organizers and drink holders; baby bath aids including bath toy organizers, bath kneelers, bath rinse pitchers and bath spout covers; everyday helpers such as cell phone holders, wood and metal child safety gates and crib soothers.