It was 1970 in Louisiana when George Boudreaux, pharmacist and father of four, dealt with a lot of diaper rash, both while advising customers and at home. That was when the local pharmacist was almost like your local doctor, and he didn't think much of what was sold off the shelf so he came up with his own stuff (with the help of a pediatrician) and people took a shine to it. One day someone came in and asked for "some of that butt paste" and a brand was born; today a part of CB Fleet, diaper rash care is at the heart of Boudreaux's Butt Paste. While you can't always prevent diaper rash you can take steps to minimize the chance of it – the cleaner and drier you keep your baby's skin, the fewer problems you will have. Products includes original, all natural and maximum strength diaper creams, each designed to protect chafed skin due to diaper rash and help seal out wetness. Kick some rash with Boudreaux's Butt Paste, a baby registry favorite.