Breastfeeding aids can help to promote comfort, bonding and proper nutrition; studies have shown that a C–shaped nursing pillow helps to improve breastfeeding rates because an ergonomic nursing pillow eases strain on you and provides comfort for your little one. Founded in 1989, Colorado–based Boppy began with the creation of a unique infant feeding and support pillow designed to let parents feed their babies in an ergonomically correct position; decades later the Boppy has become a must–have nursing and feeding aid for new parents everywhere. The versatile pillow shifts your baby to a more ergonomic position for comfortable feedings, then transitions to the perfect spot for propping, tummy time and learning to sit. In addition to the original Boppy products include coordinating slipcovers, baby chairs, nursing covers, pregnancy pillows, bottle bags, pregnancy bolsters, pre–natal support, nursing pillows, body pillows, changing pad sets, shopping cart covers and more.