boba The founders of Colorado–base boba® believe in freedom together – to the point that in 2007 when they first started their company they were also on an adventure travelling the world with two small children. They believed then, and research indicates now, that bonded babies thrive. The benefits of babywearing are many; the thoughtfully crafted products are designed for parents who want to be able to create a real and caring bond with their child while being free to live life to the fullest. Enjoy comfortable, hands–free closeness with you little one with a front–facing baby wrap or a versatile baby and child carrier. The original wrap baby carrier is designed for babies from birth to about 18 months; it allows your warmth, voice, movement and heartbeat to calm and soothe your baby. Bringing your little one along for the ride is better for both of you; the right baby carrier gives you and your child just the right connection.