Bathing a slippery, soapy, squirmy baby isn't easy. Four guys, all dads, each faced with the daunting chore, felt that what should have been a great time for baby and parent to bond quickly turned into something else and it wasn't pretty. The four devoted fathers founded a company intent on developing a safe, fun and simply fantastic way to bathe a baby and the result was Blooming Bath, which also turned out to be a blooming success. Today the baby bath product collection includes tub inserts, baby washcloths and scrubbies, all designed with family in mind. The Blooming Bath is a soft, supple flower-inspired insert that fits perfectly into any sink and cradles your baby for a comfortable bath-time experience, plus when baby graduates to a tub, the insert does too. Clever bath accessories include super-soft baby washcloths and flower-shaped plush baby bath scrubbies -the perfect bathtub accessories.