Founded by four dads in 2006, New York–based bloom believes that when it comes to baby products, modern parents appreciate design as well as function; the business marries functionality for the comfort of your baby with a contemporary iconic design style that modern parents love. The dads believe that parents and baby should begin their life together with stylish, quality products which reflect modern living and the needs of the new family. The thoughtfully crafted product line includes mattress protectors, changing trays and covers, coco mat crib mattresses, sophisticated high chairs, high chair frames and seat inserts, snugs, organic cotton crib bumpers, baby loungers, crib bedding, fitted crib sheets, folding cot/cribs and more, each made with style, safety and sustainability in mind. The award–winning nursery products are free of lead, phthalates, PVC and formaldehyde and are created of sustainable wood, recycled metals and plastics and with low VOC finishes.