Founded in 2007 by a mother and son, California–based Balboa Baby partnered with Dr. William Sears, best known as "Americas Pediatrician", to create fashionable and functional products designed to make life simpler for parents and better for your baby. The goal is to facilitate bonding and opportunities to experience life together; the baby gear and parenting products allow you to cuddle your baby with style. Enjoy contemporary designs, luxurious fabrics and distinctive prints as you choose from a variety of adjustable baby slings, car seat canopies, shopping cart and high chair covers, nursing covers, bibs and stroller liners. The baby slings promote bonding and offer hands–free motion; the shopping cart, high chair and stroller covers provide a clean and secure environment for your baby while the nursing covers let you feel comfortable and confident while nursing your child anywhere.