Founded in 2002 by two childhood friends, New York–based Babyganics seeks to help parents create a baby–safe world where babies are free to develop and thrive – a natural world free of harmful chemicals and contaminants often found in household cleaning and baby care products. The company creates products that go wherever babies go because exploring and discovering is a baby's job. The all–natural product line includes baby care products such as fragrance–free face, hand and baby wipes, shampoo and body wash, mineral–based sunscreen, daily moisturizing lotion, diapers and diaper rash cream while the household cleaning products include toy and high chair cleaner, dryer sheets and laundry detergent. The all–natural line is free of parabens, phthalates and known toxins; the products are created for your growing family and are safe around babies, children, pregnant women, pets and people with chemical sensitivities.